Who Is The Market? Use Your Insight.

The market are the people/businesses who will give you money for your product. Obvious right? Except it's not and it is easily overlooked by many. Say you've made a new artificial knee which you believe is different or better in some way to the existing artificial knees currently used.  Who would you sell this to? … Continue reading Who Is The Market? Use Your Insight.

Al Maestro Cuchillada

In Spanish they say al maestro cuchillada - to the Master goes the knife. It's a fencing term where the student finally is able to cut his Master. We are all students of something or other and it's human instinct to rebel against our superiors or mentors.  This happens particularly when our own intuition and insights start to… Continue reading Al Maestro Cuchillada