Still Or Sparkling?

When you’re asked at a restaurant if you would like “still or sparkling water?”, what do you say?

Often we do things in a certain way without asking why. It starts off innocently enough in school. We get shown how to tie our shoes the tried and tested way, so that we don’t have to keep reinventing the wheel every time we are presented with a new problem.

But it starts to become a problem when we stop realising that it’s ok to not do things the “tried and tested way”. After a while we become completely blind to different ways of doing things. We forget to ask why things are done the way they are and as a result we stop ourselves from breaking the status quo and creating meaningful work.

A little known fact; the waiter asks you if you would like”still or sparkling”, because then you won’t say “tap water”. They trick you into thinking that there are only two options.

Another little known fact; you’re probably not tying your shoe laces properly:

So the question becomes; are you avoiding doing something meaningful because you’ve become blind to the opportunities all around you?

Or worse. Are you blind to the amazing contribution that you can surely bring to your community?

If you are reading this blog, then I know for sure that the world needs you. Don’t let the world blind you into thinking otherwise.


What Your Mother Can Teach You About Sales

(Before I tell you this story, I would just like to say a big thank you to my mother.  She’s really an amazing woman and this is just one of the many indirect lessons she has taught me over the years.)

I had a crisis of confidence before I started medical school.  I nearly didn’t go.  I don’t know why, but at the time I felt that perhaps I wasn’t meant to be a doctor , that there may be opportunities elsewhere which could be better.

My mother knew that I wanted to be a doctor since I was very young and knew what was best for me.  When I was having doubts about going to medical school she said:

“You’re going to medical school!  Or you’re not welcome in this house!”

OK, sounds harsh, but it really isn’t and I am eternally grateful.

I really did want to be a doctor since I as far as I could remember.  And now as a doctor, I am very glad I chose this path as the work is continuously interesting and challenging.

The point is that my mum cared about me.  Like, really cared.  She cared so much that she cut through the BS and basically just said “you’re gonna do it, or else!!”.

Interestingly enough, this is the best way to sell as well.  This overly caring yet demanding attitude is how you approach customers and prospects.  Sales people usually try to persuade prospects to do things for the wrong intentions; money and commissions.

But the approach and the mindset that works is:

“You are going to use my product or else!  Because I know what’s good for you and my product will REALLY REALLY make your life way better!!!!”

As a doctor, sometimes I know that a drug that I am starting my patient on will basically save his or her life.  There better be a good reason to not go on the medication, otherwise I’m not letting you get out of my office without a prescription!  I know what’s good for you!

As a salesman, I have the same attitude as this.  I know my product will really enhance my customers life!  As a result I have no issue with demanding that they sign up and start using my product.  I care so damn much, that I’m not leaving until they’re signed up!

“Mind The Gap”

“Please mind the gap”. It’s a phrase that is announced over and over again on the London Underground.

When I was a child I would avoid “the gap” at all costs. It was a terrifying idea; falling into “the gap” would surely result in immediate death…or worse…having to come face to face with some kind of “gap monster”.

Why then as we get older, do we start to embrace “gaps”? People seem to love “gaps in the market”, they love an “opening”, they embrace “integration” with legacy software.

Perhaps we should have the same attitude towards these sorts of “gaps” as we do towards the “gaps” on the London Underground.

If you fill a gap in the market, if you are always looking for an opening or trying to partner up with someone then you are giving up your chance to lead, to create and to make something truly new and remarkable.

The gaps in the market were left there by the companies that created the market. You have the opportunity to create your own market.

(No, not as hard as you think.)

If you build guitars for example then you could be the only person to create a unique body shape, with a certain type of wood in a certain type of way.

If you are a chef, you have the opportunity to cook with the ingredients exclusive to your region with the recipes that have been handed down for generations.

If you provide a service you can provide your service in the unique way you would like your problem to be solved. If you like it solved this way, then it’s incredibly likely that a lot of others will as well.

It’s all too easy to fall into the gap.

So “Mind the gap”, because your life might just depend on it.

Are Your E-Mails Making You Look Like A Douche Bag?

Why is it that when we receive E-Mails from large organisations there is a threatening message attached to the bottom?

Here is an image of an E-Mail I received when I used to work as a doctor in the Emergency Department:


No doubt this footer was cooked up by a room full of overpaid lawyers and consultants covering their own back.

What type of message are you sending your clients when you send E-Mails like this?  If you are sending an E-Mail like this are you building trust and connection?  Or is this a way of hiding?

Perhaps it’s an easy way to not take any responsibility for how you come across, what you stand for and what you say…

Here’s a better footer template, which my company uses.  No, it’s not cooked up by a bunch of overpaid lawyers, but by someone who actually gives a damn about what he stands for*.


This message was hand typed by “ENTER NAME” from “ENTER COMPANY NAME” who cares about your thoughts and feelings.  

Please feel free to disclose, copy and distribute the contents of this E-Mail as you see fit.  If there is anything at all we can help you with, then please hit the “reply” button.  We look forward to hearing from you again! 



*….Erm, I was talking about me if you didn’t guess already. :p