NHS Startup Part X – Vanity Metrics

We have a 100% growth rate per day at the moment.

What does this mean?  Nothing.

Vanity metrics or getting “high on your own supply” is so easy to do.  But what matters is the mission and accomplishing what you set out to do.  The whole point of a startup is to test a hypothesis and get metrics which prove what you set out to do.  It is an experiment.  Metrics that don’t have anything to do with the mission are useless unless you want to pivot into something which you didn’t foresee when you started.

However, I will say one thing.  It’s really awesome having users!  An advantage of getting users is that it gives you social proof.  Now all of a sudden we have other clinics approaching us to use our software.  I’m considering this at the moment as one of the clinics that approached us want to use what we’ve created in a novel way.

However, I don’t want to diverge from the mission until I’ve gathered the data I need to make that decision.



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