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- Think carefully before starting your business about a product that has the potential to grow into many different areas and eat away at the large incumbent businesses.
- Create a hyper focused niche product that can solve a problem for a lot of people, but not so many people that an incumbent organisation would be interested in competing.
- Start to grow into different areas and eat away at the competition. They will be too far behind or have an entrenched business model that won’t allow them to compete. This is disruption.