The Market Doesn’t Care…

The market doesn’t care about what colour you are.

The market doesn’t care about where you came from.

The market doesn’t care what sex you are.

The market doesn’t care if you think you’re clever.

They market doesn’t care what you look like.

The market doesn’t care about your political beliefs.

The market doesn’t care about what you’re passionate about.

The market doesn’t care about what mistakes you’ve made in the past.

The only thing that the market cares about is whether you have created something of value.

It is interesting how level the playing field is in the world of startups.  If you have a small amount of capital and are able to put an awesome team together you can really make something which can have a massive amount of impact in the world.  And the wonderful thing about startups is that it lets you play in a part of the world which is actually fair.

Most people are used to artificial tests in an artificial environment such as passing exams and jumping through hoops in an organisation.  People use tricks to get ahead in these settings, like studying the answers instead of answering the questions or sucking up to people higher up in the ladder.

In startups there are no tricks.  At the end of the day you have to make something which the market i.e. people love and want to give you money for.  There is no gaming the system or fooling people into thinking they like your product or service.

If you’re ready to enter a part of the world which is fair, but will require you to put your integrity, intelligence, thoughts and words on the line, then a startup might just be what you’re looking for.

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