The Bell Curve
This is a bell curve and is what the world used to look like. People used to watch the same movies and TV shows as one another, listen to the same songs on the radio as one another and even talk about the same topics as one another.
Then the Internet happened.
All of a sudden people are watching all sorts of stuff online and listening to music that no-one in their immediate vicinity has probably even heard of. It turns out that we’re all freaks when it comes to our wants and needs.
In a lot of respects the Bell Curve has flattened as technology has allowed people to become exposed to so many different ideologies, art and knowledge.
What has also flattened is The Market. All of a sudden entrepreneurs have access to all sorts of clients from all over the world who like what they’re doing.
It used to be that large companies would make a product or service aimed solely at the middle of the bell curve as a strategy to please everyone. Now this strength has become their weakness. Small startups are continually eating away at the fringes and coming after more and more of the large incumbents profit margins.
Nowadays, something for everyone is actually nothing for no one.
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