What Pirates Can Teach You About Price

In 1st century BCE Julius Ceasar was captured by Cilician pirates.  They wanted 20 silver talents ($330,000) for his release.

Julius Ceasar laughed at the pirates and told them they should be asking for at least 50 silver talents ($825,000) for his ransom.

The pirates were confused.  They had never met a hostage that demanded their ransom to be increased.  

Word spread to Rome that pirates wanted a giant sum of money to release Julius Ceasar.  Ceasar became famous as a result.  People thought that he must be very special and important to warrant such a high ransom.  

This event put Julius Ceasar on the political map.  

What does the price of your time / business / product / service say about you?  

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