NHS Startup Part VII – Don’t Make Me Think

So I met with my software developers today and I think they’ve pretty much nailed it.  It was actually really incredible, because I hardly gave them any direction in what I wanted the app to look like.  I just told them what functionality I wanted in detail and told them to be as creative as they want in terms of appearance.

I was blown away with the way that my developers just completely killed it today!  I was actually really cognizant of the fact that I did not want to be overbearing in any way and just wanted their own insights and creativity to flourish – something that I have personally never had in my formal education or in my professional life!  It’s something I think we all crave for and I really believe we do our best work when we are put in those situations.

We went through the designs and the only advice I gave for some parts of the app was “get rid of that bit” or “get rid of that text”.

The fact is that we want as little clutter on the app as possible.  We want to test one or two central hypotheses and when you are focused like this you realise how little you can get away with.

There’s a great book called Don’t Make Me Think:


Usability is king

It’s such a good book that I gave my developers this book to keep and bought another one for myself!  It talks about user interface and web usability.  If you’re a non tech person then this book is a must!  It will make you realise how important it is to cut the clutter and how 9 times out of 10 less is more!

I will have the real final designs tomorrow after we have finished the tweaks we discussed today.

This is really amazing as we are dead on track to launch and hit our deadline to trial it!


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