The impression I got when I was in school was that everything had an answer. If the answer wasn’t obvious then you could always look in the back of the book or ask someone for it. There was always a “correct” answer out there somewhere.
The mirage of certainty fades away the higher up you get in education. When I was in University we would often reach a point in discussions where there were no answers, just questions and ongoing research trying to find the truth.
That’s what science does. It searches for an agreeable “truth” using a method which makes this “truth” undeniable. However, “educated” people go on to believe that there is a truth out there, which is yet to be discovered, for pretty much everything…
In this respect, science seems to be the opposite to business and perhaps this goes some way to explain why very educated people tend to make bad entrepreneurs.
Science = searching for a “truth” that we can all agree with.
Entrepreneurship = searching for a business to prove everyone else in the market place wrong.
For a new business to work and thrive, it has to be overlooked by everyone else in the market place – otherwise there would be no point in creating a new business. This means that you have to bet on something that no one agrees would make a good business. This means that since something new is being done, the journey of an entrepreneur will always be full of hurdles, uncertainty, nay sayers and risk.
Realise, that there’s no hero in this story.
There are no large businesses that will come and help you, there is no waiting for that “big deal”, there is no person that will get the sale for you, there is no one to introduce you to new prospects.
It’s all up to you.
Keeb's Blog 