Why is it that no one ever says that Cambridge University should “scale” to serve more people or “disrupt” the education system*? Does anyone really think that Cambridge University should start a “franchise” and open up shop all across England or America?
Why is it then that when people look at their own businesses “growth” and “disruption” seem to be the main goal?
I have noticed that most things have a natural size. Whether it be the ideal size of a pizza, a smart phone or a business. It’s not always about getting bigger, about growth, about franchising. Most of the time it’s about doing what’s right for you and your business.
Ironically, staying the right size is also the best way to maximise and maintain long-term profits.